Privacy Policy

Last updated: June 2026

invokly.xyz (“we”, “our”, “us”) operates the blog at invokly.xyz (the “Site”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information when you visit or interact with our blog, which publishes articles about ESG (Environmental, Social, and Governance) investing.

This policy covers: contact forms, comments, cookies, analytics, and third-party advertising (including Google AdSense). invokly.xyz is a blog – it is not an online store. We do not sell products, process payments, or maintain shopping carts.

1. Information We Collect

1.1 Information you provide directly

• Contact forms: When you send us a message via the contact form, we collect your name, email address, and the content of your message. We use this solely to respond to your inquiry.
• Comments: If you leave a comment on an article, we collect your name (or pseudonym), email address, and the comment text. Your name and comment are publicly visible. Your email is stored but not displayed publicly.

1.2 Information collected automatically

• Cookies & device identifiers: We and our third-party partners (including ad networks) use cookies, web beacons, and similar technologies to recognize your browser or device, remember preferences, and measure site usage.
• Analytics data: We use Google Analytics (or a similar analytics service) to collect anonymized data about page views, referring URLs, browser type, and operating system. This helps us understand how readers use the Site.
• Log data: Our servers automatically record information such as your IP address, browser language, and the date/time of your visit.

2. How We Use Your Information

• To respond to messages submitted via contact forms.
• To display comments and foster discussion on ESG investing articles.
• To improve our content and user experience based on analytics.
• To serve relevant advertisements (including personalized ads) and measure ad performance.
• To comply with legal obligations, enforce our terms, and protect our rights.

3. Cookies – Detailed Explanation

Cookies are small text files stored on your device. We use the following categories:

• Essential cookies: Required for basic site functions (e.g., comment form anti-spam, session management).
• Analytics cookies: Help us count visits and traffic sources (e.g., Google Analytics _ga, _gid).
• Advertising cookies: Used by ad networks (including Google AdSense) to build a profile of your interests and show you relevant ads across the web. These cookies may track your visits to invokly.xyz and other sites.
• Preference cookies: Remember your settings (e.g., comment author info).

You can manage or disable cookies through your browser settings. Blocking certain cookies may affect site functionality.

4. Third-Party Advertising & Google AdSense

We display advertisements on invokly.xyz through Google AdSense and potentially other ad networks. These third-party vendors use cookies and device identifiers to serve ads based on your prior visits to our site and other websites.

How ads use cookies / device identifiers

• Google and its partners use advertising cookies (e.g., the IDE cookie for Google Ads) to personalize ads.
• Device identifiers (such as Android Advertising ID or Apple’s IDFA) may be used by ad networks to serve tailored ads on mobile devices.
• These technologies enable interest-based advertising (“personalized ads”). You may see ads related to ESG investing, finance, or other topics based on your browsing behavior.

Opt-out options for personalized ads

• Google Ads Settings: Visit adssettings.google.com to opt out of Google’s personalized ads.
• AboutAds.info / YourAdChoices: Visit aboutads.info/choices (Digital Advertising Alliance) to opt out of interest-based advertising from participating companies.
• Network Advertising Initiative: Opt out at optout.networkadvertising.org.
• On mobile devices, you can reset your advertising identifier or enable “Limit Ad Tracking” (iOS) / “Opt out of Ads Personalization” (Android).

Please note that opting out of personalized ads does not mean you will stop seeing ads – you will still see contextual ads (based on the content of the page).

5. Analytics Providers

We use Google Analytics to analyze site traffic. Google Analytics uses cookies to collect anonymized data. You can learn more about Google’s data practices at Google's Privacy & Terms site. To opt out of Google Analytics entirely, you can install the Google Analytics opt-out browser add-on.

6. Data Sharing & Disclosure

We do not sell your personal information. We may share data with:

• Service providers: Third parties that help us operate the site (e.g., hosting, analytics, email processing). They are contractually bound to protect your data.
• Ad networks: Google and other ad partners receive cookie data and IP addresses to serve ads, as described in Section 4.
• Legal compliance: If required by law, court order, or government request, we may disclose information.

7. Data Retention

• Contact form submissions and comments are retained indefinitely (or until you request removal) to maintain continuity of correspondence and discussion.
• Analytics data is retained for 26 months.
• Cookie data is retained according to each cookie’s expiration (typically up to 2 years for advertising cookies).

8. Your Rights (GDPR & Similar Laws)

If you are in the European Economic Area, United Kingdom, or other regions with data protection laws, you have the right to:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request deletion of your data (subject to legal obligations).
• Restrict processing: Limit how we use your data.
• Data portability: Receive your data in a machine-readable format.
• Object: Object to processing based on legitimate interests (including analytics and advertising).
• Withdraw consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

9. Third-Party Links

Our blog articles may contain links to external websites (e.g., research reports, ESG frameworks). We are not responsible for the privacy practices of those sites. We encourage you to review their policies before providing any personal data.

10. Children’s Privacy

invokly.xyz is not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us so we can delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated: June 2026” date at the top of this page indicates when it was last revised. We encourage you to review this page periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please reach out:

• Email: info@invokly.